Branding & Visual Identity Proposal
The thick overgrown illustration becomes the focal point for the brand. We could always add more layers of growth or fruit/veg if you feel this is needed. I've gone with the tagline "Veg Growers - Soil Builders" here for its simplicity, but can always change this if it needs to be clearer.
A couple of potential homepage mockups exploring everything from typography, colour and graphic-stamps and visual design treatments. The first design uses a san-serif title and serif for the body text, whereas the second uses a sans-serif throughout to add contrast with the slab serif logo.