Oxtons
Branding & Visual Identity Proposal

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Logo & Illustration Style

The thick overgrown illustration becomes the focal point for the brand. We could always add more layers of growth or fruit/veg if you feel this is needed. I've gone with the tagline "Veg Growers - Soil Builders" here for its simplicity, but can always change this if it needs to be clearer.

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A couple of initial logomark options: The first is representative of a fruit with seeds, combining to form an "OX" monogram. The second is a graphically reduced depiction of the farmhouse.

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Website Mockups

A couple of potential homepage mockups exploring everything from typography, colour and graphic-stamps and visual design treatments. The first design uses a san-serif title and serif for the body text, whereas the second uses a sans-serif throughout to add contrast with the slab serif logo.

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Van Graphics

This might be a bit of an extreme example, but the illustration style could potentially be used to add character to the van or other brandable assets.

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Business Cards

Example of how the illustration style becomes the main brand asset. The more simplified san-serif typography that is used for titles on the website mockup could be used on stationary.

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Stamp Graphics

Close up stamps with rough/worn textural treatment.

Other Designs • • •

Round 1  •  Round 2  •  Round 3