Oxtons
Branding & Visual Identity Proposal

Route 1:

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Logo & Illustration Style

Graphic system using 2 colour blocks. Concept is based on building blocks, building careers & building teams. This can be used to create illustrations and icons across all materials. 

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Business Cards

Simple geometric sans-serif typography and example of illustration.

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The blank (or line)  represents the diversity of the business. It can be replaced and is interchangeable with different words. This also keeps open any future recruitment/business possibilities.

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Social Media

Social media icon and advert example. Icon made using the graphic system, utilising the bright colour block to grab attention.

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Photo Treatment

Colourised monochrome photography example.

Route 2:

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Concept based on stationery, "Post-it" style note with a paperclip.

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Business Cards

Typewriter style typography.

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Letterhead & Stationary

Physical post-it notes and black paperclips could be used across the brand.

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Website Mockup

Example of how illustration could be used on the website. This illustration example is taken from Steve Scott - We could create something with a similar feel & context.

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Social Media

Minimised social Icon created using the paperclip icon. ‚Ä®Again illustration could be used to across the brand.