OxtonsBranding & Visual Identity Proposal
Graphic system using 2 colour blocks. Concept is based on building blocks, building careers & building teams. This can be used to create illustrations and icons across all materials.
Simple geometric sans-serif typography and example of illustration.
The blank (or line) represents the diversity of the business. It can be replaced and is interchangeable with different words. This also keeps open any future recruitment/business possibilities.
Social media icon and advert example. Icon made using the graphic system, utilising the bright colour block to grab attention.
Colourised monochrome photography example.
Concept based on stationery, "Post-it" style note with a paperclip.
Typewriter style typography.
Physical post-it notes and black paperclips could be used across the brand.
Example of how illustration could be used on the website. This illustration example is taken from Steve Scott - We could create something with a similar feel & context.
Minimised social Icon created using the paperclip icon.
Again illustration could be used to across the brand.